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Hi Peter,
I like the idea of 1 to 1.5 page letters. What if an organization like the NPA endorsed one, and asked all interested postdocs to print out a pdf, sign it, and mail it themselves? Volume could be a good thing. Most of the lawmakers and their staffers aren't going to want extensive detail...just bullet points. I don't think targeting science-oriented journals is useful, other than to spread information about any kind of campaign. Target broad-readership publications like Newsweek, USAToday, etc..