I liked Hogan's book, but I hadn't started Cialdini's yet.

Hogan's book is more of a manual, it's not written in an academic style at all. It's a fast read, very upbeat. Definitely handy to have around.

Now I'm reading Cialdini and in some ways I like it better. But I'm only a few pages into it. I'm amused by the examples of birds and insects mimicking, etc. but in some ways it's almost too academic. And even though I'm reading the 2007 edition, it feels a bit out of date. When he refers to women college students as 'co-eds', I can't help but cringe a little.

Never heard of Moneyball, I'll have to look that one up.